Email Marketing · Quiz Maker · Guides
Quiz Welcome Email Sequence: 5 Emails to Send
Five follow-up emails for quiz subscribers, with timing, subject lines and copy you can adapt: deliver the score, teach the miss, tell a story, make the offer, invite a retake.
By Melvyn · · 6 min read
Someone just finished your quiz and gave you their email. For the next few minutes they care about one thing: their result. The welcome sequence is where a quiz lead magnet either turns into a relationship or into one more address that never opens anything.
This guide gives you five emails, when to send each one, and what to put in it. It assumes you already have a quiz with an email gate. If not, start with how to launch an online quiz to grow your email list.
Why quiz subscribers need their own sequence
A generic newsletter welcome ("Thanks for subscribing, here is what we do") wastes the best thing a quiz gives you: context. You know the topic they care about, and you know how they did. Every email in the sequence should use that.
Quiz subscribers also signed up for a result, not for your newsletter. If the first email does not pay off that promise, they mark the next one as spam. Deliver first, sell later.
The five emails at a glance
| When | Goal | |
|---|---|---|
| 1. Your result | Right away | Pay off the promise, earn the second open |
| 2. The question most people miss | Day 2 | Teach something useful in two minutes |
| 3. A story | Day 4 | Show the problem solved by someone like them |
| 4. The offer | Day 6 | Propose the next step that fits their score |
| 5. Retake or reply | Day 9 | Re-engage, or learn why they did not buy |
The gaps matter more than the exact days. Two days between emails is enough to stay remembered without feeling pushy.
Email 1: your result, right away
Send it within minutes. This email has the highest open rate of the whole sequence, so make it do three jobs:
- Repeat the score and what it means in one or two sentences.
- Deliver the resource you promised on the quiz page (a guide, a checklist, a plan).
- Ask one easy question they can answer by replying, such as "Which question surprised you?". Replies tell mailbox providers your emails are wanted.
Subject lines that work here are plain and specific: "Your quiz result: 7/10", "Here is your [topic] score". Need more ideas? Lumail keeps a list of welcome email subject lines you can adapt.
Email 2: the question most people miss
Go through your first quiz responses and spot the question most people get wrong. That question is your second email: what the right answer is, why most people get it wrong, and what to do differently.
It works because it is about them (they probably missed it too) and it is short. One idea, one example, one link if you have a deeper resource.
Email 3: a story
Tell the story of one person who had the problem your quiz measures and fixed it: a student, a client, or you. Keep the arc simple: where they started, what they changed, what happened. No pitch yet. This email builds the trust the next one spends.
Email 4: the offer
Now propose the next step. The best offers follow from the quiz result:
- Low scores: a beginner course, a starter template, a free call.
- Middle scores: the core product, framed around the gap the quiz revealed.
- High scores: an advanced program, a community, or a referral ask.
If you can only write one version, write it for the middle and mention the other paths in one line each. To send a different version to each score band, tag subscribers by score first. We explain how in how to segment email subscribers by quiz score.
Email 5: retake or reply
Close the sequence with a low-pressure email. Two options work well:
- Invite them to retake the quiz and compare scores. QuizUp's finish page shows how a score compares with other respondents, which gives people a reason to come back.
- Ask why they did not take the offer, with three one-click answers ("too expensive", "not now", "not for me"). Even a few answers tell you what to fix.
After this email, move subscribers to your regular newsletter.
Set it up in your email tool
Write the five emails before you share the quiz, then build the sequence as an automation:
- Start the automation when a new quiz subscriber arrives, usually when a tag such as
quiz-[topic]is added. - Send email 1 immediately.
- Add a wait of two days between each following email.
- Stop the sequence for anyone who buys, so they do not get the offer email again.
In Lumail, that is a workflow with a Tag added trigger, an email step and a wait step between each email. Lumail's welcome email templates and onboarding sequence template give you a first draft for emails 1 to 3.
Mistakes to avoid
- Sending the newsletter first. The result comes before anything else.
- Hiding the score behind a click. Put it in the email itself.
- Selling in email 1. You have not earned it yet.
- One sequence for every score. A 2/10 and a 10/10 do not need the same offer.
- Never reading replies. The replies to email 1 are the best research you will get.
Checklist
- Email 1 ready to go out within minutes, with the score and the promised resource.
- The most-missed question turned into email 2.
- One real story for email 3.
- An offer matched to the score for email 4.
- A retake invitation or a "why not" survey for email 5.
- The sequence stops for buyers.
Ready to collect the emails this sequence needs? Create a free quiz in QuizUp's Quiz Maker, turn on the email gate and send your first respondents into the sequence.
